Challenge: Create buzz and fill seats at this event to support Compassionate Care ALS and MDAA/ALS Center at UMass Memorial Medical Center. The organizers wanted to balance fun and excitement with sophisticated elegance. The bottom line was the need to attract deep pockets and raise a lot of money.

Results: The host facility, Tatnuck Country Club in Worcester, MA, was filled beyond capacity with the audience spilling over into an adjoining tent, erected for the event.

Production notes: A swatch of denim was adhered to a textured paper with the simple appeal: Wear Blue. Bring Green.

Challenge: Generate awareness and traffic in eastern Massachusetts for this new entity offering a unique model for buying and selling homes.

Results: Fairly weak response amidst the housing/financial market turmoil of Fall 2008. The mailers earned a 2008 Summit Marketing Effectiveness Award and a 2008 Graphic Design USA Award.

Challenge: Create a brand identity for this struggling non profit organization.

Results: A new logo, Web site and raving fans flocking to the theatre for performances. This work won a 2008 Graphic Design USA Award.