It means having at your disposal: a staff of seasoned communications professionals with obsessive responsiveness; branding and messaging expertise; creative energy and flair; public relations savvy; the skills to uncover the heart of each marketing and communications challenge; and, most importantly, the commitment to always ask “Why?”.
Our team works with you to understand the “what” and “why” behind every project, because you should never embark on costly public relations or marketing initiatives unless there are specific, attainable and measurable goals. We recognize that your success – not our rhetoric – is what makes us shine.
Our clients range from household names, such as Harvard University and EMC, to smaller organizations. They are all committed to making a big impression on their target audiences. Most of them have chosen to work with Hart-Boillot because:
- They were fed up with marketing programs that were designed by people who didn’t understand them or their goals, or
- They were dismayed by poor media coverage and weak results from their internal or external media relations agencies, or
- They were confused by the proliferation of Web-based communication tools and the conflicting opinions they received about how to most effectively use them.
Building community, off-line and online, is critical to a successful communications strategy. We help our clients evaluate the options and make the best use of all media that can touch their audiences and advance their goals.
UK: Napier, Indigo River
Sweden: Strangeways
Hart-Boillot’s FlightPlan™ methodology emerged years ago, when Nicolas Boillot took Kevin Hart on a scenic flight over Eastern Massachusetts. Kevin noticed that before every phase of the flight, Nicolas consulted a check-list to ensure that all systems were in order. This happened before starting the engine, before take-off, before landing, and when shutting down the engine. In Nicolas’ words, this guaranteed a successful flight, and ensured “that nothing will go wrong. Sometimes a small detail missed at the beginning of a flight can create a ‘domino-effect,’ leading to disaster later on in the flight.”
FlightPlan was developed based on the same principle: errors committed early in marketing or communications initiatives can create a domino effect that ultimately results in disaster. Flight Plan requires the Hart-Boillot team to review each iteration of a project or campaign, at regular intervals, against original strategic direction as well as all new information recorded along the way.
MediaFlight™ Emerge
Our proprietary MediaFlight™ Emerge system is designed to achieve long-term media coverage goals for emerging companies or products. Our approach incorporates the latest communication and measurement technologies to ensure that our clients’ campaigns stay on track during the path to increased coverage.
MediaFlight Emerge was designed to work for companies or new product launches where budgets are tight at first, yet increase as the new company or product gains traction in its markets. MediaFlight's long-term approach ensures consistent growth in media exposure that stimulates and mirrors growth in sales and revenues.
MediaFlight™ Event
Clients turn to us when they need to maximize event-specific media coverage. MediaFlight™ Event, a Hart-Boillot media exposure program designed specifically for events, powers this type of outreach and includes a series of specific milestones, starting as early as 18 months before the event. Our multi-pronged approach guides companies towards maximum positive media exposure for their event, culminating in real-time coverage during and immediately after the event.
BrandFlight™
This is a system for understanding your existing brand perceptions and your desired brand perceptions – and bringing those two things together.
Think of your brand as two circles – one circle represents your idea of what your brand is (or should be); the other circle represents reality – the true perceptions and experiences of your brand. BrandFlight™ is a system for bringing those two circles into alignment.
BrandFlight commences with an in-depth research and discovery phase, designed to uncover the existing brand attributes and perceptions, the desired brand attributes, and the gaps that separate the two. Depending on the nature of the product or service being investigated, Hart-Boillot relies on tools such as surveys, interviews, and market analyses during this phase.
BrandFlight closes the gap between the current and desired brands. It is designed to lead to useful recommendations specific to communications tools and vehicles that will ensure that the new brand platform reaches all key audiences and stakeholders.
EventFlight™
Hart-Boillot’s comprehensive EventFlight™ system is designed to manage the development and execution of all components required to properly market your event, from initial audience definition and acquisition to the on-site experience.
Whether an event exists to garner interest and loyalty from 5,000 IT professionals, or to bring together and impress three dozen CEOs, Hart-Boillot provides the expertise to attract the audience and make the event shine. Hart-Boillot’s EventFlight system will help you to work through the messaging, marketing and experiential components from the ground up, ensuring that your event delivers the greatest outcome for your investment.
