Resolutions

Resolutions

Most of us like to start the new year with resolutions, based in part on the successful and unsuccessful during the prior year.

Dr. Todd Thomas, Associate Professor for the DeVos Graduate School of Management, Northwood University, asked 50 CEOs nationwide, “As you look ahead to 2012, what kind of New Year’s Resolution will you be making?” for his report, CEO Resolutions for the New year – A Focus on the Future.’ Recognize the familiar face on pages 4 and 9?

In the report, some common themes emerge:

  • Don’t allow technology to take the “human-ness” out of business
  • Grow the business and focus on the core offerings
  • Open up to taking more risks
  • Establish a better life balance for self and employees
  • Re-establish focus on personal and professional development
  • Improve organizational development and collaboration
  • Leverage social media
  • Improve communication
  • Give more back to the community

It’s reassuring to see a variety of business leaders focused on expanding business in 2012, but also investing time towards making both work and personal life more rewarding for themselves and their employees. I hope some of the CEOs Dr. Thomas mentions here will read the report and think about their own 2012 resolutions.

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Ubiquitous Carbon

Carbon

Earlier this month, the United Nations met in Durban, South Africa to discuss the soon-to-expire Kyoto Protocol.

Delegates from around the world discussed the idea of a carbon tax with the hope that it will help reduce emissions over the next 10 years. Under the current agreement, richer countries must follow regulations while poorer countries contribute voluntarily.

As noted by The Huffington Post, The Protocol debates escalated throughout the meetings, with the United States’ support for business outweighing its support for the environment.

The United States, whose Congress is generally seen as hostile on the climate issue, is concerned about conceding any competitive business advantage to China.

As an American, and one who greatly values our environment, I’m frustrated by the US delegates’ protectionism of the country’s economic power over all else (mirrored by China and India). Can a temporary decrease in GDP — which many argue would not happen anyway — be so bad if it helps guarantee a hospitable planet for another thousand years?

Update: Participating nations stayed an extra day and a half, and it looks like some good came of it.

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If you’re happy and you know it…

Growing up, my mother cooked dinner while watching the daily news. I would say, “Wouldn’t it be nice if there was a news channel that only showed happy news?”

An engineering student at Northwestern University created a Happiness Club. The group spreads joy around campus, helping students smile and laugh during stressful times. From blowing bubbles to handing out temporary tattoos during exam week, the club lifts student spirit on campus. Through the help of Happiness Club, Northwestern builds comaradie, rapport and a successful environment.

In the workplace, laughter and smiling increases effectiveness and reduces stress. At HB, we listen to Pandora (we decided today it was time for Christmas tunes), enjoy fresh baked cookies, have a beer, throw a football and laugh when someone busts a move. These simple tactics alter the collective mood and develop a creative, team-based environment with increased project discussion and team feedback.

So… Smile. Laugh. Giggle. Dance.

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Moving towards simplicity: It’s not that simple

In our complex and confusing world, more and more of us strive for simplicity. It may not look that way on the surface, as we scramble to buy “stuff” (both in stores and online) for our homes: electronics, collectibles, furniture, books, and kitchen gadgets. However, we stroll to the mailbox to find a copy of Real Simple magazine.

Don’t you find that ironic?

Simple Marketing

At HB, we create simplicity. This can be an interesting process when working with high tech, clean-tech and healthcare. My colleagues on the “creative” side distill messaging for websites and promotional content. On the public relations side, we create news opportunities and media coverage with snappy sound bites.

Most of our technology clients are deeply entrenched in Big Data. We work side-by-side with them to tell the story of simplifying business processes. Structured and unstructured data. Industry folks use words such as optimization, streamline, and scalability. Translation: Simplify.

Simple Social Media

In social media, the new buzz is content curation.  Because of information overload, we gravitate towards online newsletters where a team of writers and thought-leaders curate relevant content into one publication with what they deem important.

On Twitter, it’s simple: 140 characters or bust. There’s no place for verbosity.

Simple Lifestyle

Hans Hofmann was an abstract expressionist painter (1880-1966). He said: “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”

How many times have you heard of people and families who decided to shun their “stuff” and lifestyle? Their destination: A 500 square foot cabin.

Following the terrorist attacks on 9/11, several people I know who worked in lower Manhattan and experienced the horror of that day quit their corporate jobs. The commute and pressure of being in the city was too much. A few started their own business, on their own terms. Others decided to spend more time with their young children. Each yearned for a simpler way of life. 

Occasionally my husband Andrew and I (briefly) contemplate packing a few bags and going to Idaho, or some other faraway land that seems a lot simpler. The conversation doesn’t last very long. Cell phones start making funny noises, our kids rant about school or the iPad, and an automated telemarketer is on the phone.

Simplicity is a beautiful thing.

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Gratitude, the domino effect

I do great work on my spin bike. Not only do I burn calories and make my heart healthier, I reflect on my day and do some creative thinking. Yesterday, I dedicated my spin session to crafting a haiku that expressed my gratitude for access to healthcare. And I learned to bring a pen to spin class…as I can’t remember the haiku.

A recent health scare sparked this gratitude. Earlier this year I experienced odd neck, back, and arm pain that included tingling. After consulting Dr. Google, I narrowed down my diagnosis to a neurological disease. Next stop, the doctor. To make a long story short, after three doctor visits and an MRI, the diagnosis was, “all looks great, rest your back.” I did that and three weeks later, I was fine.

Throughout the entire experience, I considered how differently things would have played out if I didn’t have insurance. Access to medical imaging.

While that haiku left my mind, the gratitude remains.

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Green Muting – 24-hour news cycles and jaded audiences keep us quiet

Green MutingAs an increasing number of businesses recognize the importance of being green(er) and the marketing value of green messages, we have seen the rise of both “green washing” and “green muting.” The Greenwashing Index defines green washing as “when a company or organization spends more time and money claiming to be ‘green’ through advertising and marketing than actually implementing business practices that minimize environmental impact. It’s whitewashing, but with a green brush.”

Green-muting, on the other hand, is when businesses don’t talk about the positive environmental choices they are making. Joel Makower introduced me to both concepts in a presentation he gave a few years ago. I continue to encounter both in my personal and professional lives, most recently during a client meeting.

In this case, we spent the day with Ocean Thermal Energy Corporation (OTE Corp), discussing what’s next in marketing and PR as the company works to make a serious mark on the global energy landscape, starting in the Bahamas. As we discussed Continue reading

Posted in Advertising, Clean Tech, Green Living/Working, Hart-Boillot, Public Relations | 1 Comment

Stop. Collaborate and Listen.

The way we collaborate has changed dramatically in recent years, mostly due to innovations in technology. We now have computers, mobile phones, tablets, email, various forms of social media and countless other capabilities that allow us to collaborate with people not only in our immediate surroundings, but around the world.

With social media you can connect with someone you’ve never met, from a place you’ve never visited, almost instantly, something that was unheard of not too long ago.

But has technology only had a positive effect on the way we collaborate? Are we becoming too reliant on technology and losing the physical, human aspect in the way we work together?

We want you to tell us what you think. Two heads are better than one but does technology help enhance this theory? Take this quick survey and share how you collaborate with us.

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Getting inside the problem

Knee MRI

Sometimes you need to go deeper.

This week I had knee surgery. Originally I was diagnosed as needing ACL reconstruction. However, an MRI revealed that the ACL was intact. My surgeon wasn’t sure how things would turn out. He advised that he should wait to make a judgment call once he was inside the knee and could really see what was happening. I agreed.

It’s ironic how closely this matches the work we do on a regular basis. Prospective clients come to us with a problem or a challenge and ask for our help. Too often they ask us to diagnose the problem and prescribe a fix in the form of a proposal… before we truly understand the real problem.

Our point of view is that we must get inside the problem and deeply understand the challenge prior to prescribing a solution. We propose a strategy/planning session, one where we can peel away the layers of business goals, audience, messaging and competition in a well-defined process that reveals the gaps and overlaps and informs recommendations. Getting inside the problem results in better knowledge, deeper understanding and more positive results.

Posted in Advertising, B2B Technology, Business, Design, Higher Education, Media Relations, Medical Devices, Miscellaneous, Public Relations, Social Media | Leave a comment

New Solar Power Project Creates Energy and Jobs

My husband, engineer extraordinaire at SAIC Energy, Environment & Infrastructure, is helping Exelon Corporation – one of the nation’s largest electric utilities – convert 2,000 acres of California desert into a 230-megawatt solar photovoltaic force field.  When fully operational, it will reign as the largest PV solar projects in the world, with approximately 3.8 million solar panels generating enough clean, renewable electricity to power the equivalent of 75,000 average homes per year.

According to Exelon, the project will displace nearly 140,000 metric tons of carbon emissions per year – the equivalent of taking approximately 30,000 cars off the road. It will do this with no water use, no air emissions and no waste production.

Here is a glimpse of what the area looks like today: http://g.co/maps/73v86

The project benefits from a DOE loan guarantee, which is helping bring economic benefits to the local community and the state of California, including the creation of up to 400 construction jobs.

A win for the environment and a win for US jobs!

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In the Age of Tech, Measurement Reigns.

As more individuals, from tots to seniors, have easy access to user-friendly technology like smart phones, cloud computing and video streaming, the amount of information targeted at those individuals continues to skyrocket. Instant news updates, email marketing, mass-produced opinions arrive through all our channels, causing many of us to stop and plead, “Slow down! What am I supposed to DO with all of this information?”

Many clients come to us asking for ways to monitor, navigate and participate in industry conversations where they have neither the time to pay attention or the resources to understand how their brand comes up performs. They light up when we explain how we use some of the latest technology and tools to do just that. As it turns out, technology is partly the reason for the problem, but also the conduit to a solution.

Something similar is going on in the energy industry. Energy consumers (i.e. pretty much all of us) light up (pun intended) as new technology hits the market to help regular people measure, manage and better understand the often mysterious energy usage information we receive from distributors and providers. As our client LEM, a pioneer in electrical measurement, would say, you have to measure it to manage it.

True, technology companies have dabbled in this market for over a decade with light controls, security systems and camera monitoring. What’s been missing, though, is a system that does it all, including actionable metrics on energy usage, from one simple, easy-to-use interface.

Check out the complete home automation companies below that surfaced over the past few years. Some are just a few years old, and others are older as they started with alarms and security systems before moving into comprehensive home automation and energy management.

Vivint - http://www.vivint.com/

Life|Ware - http://www.life-ware.com/

Control 4 - http://www.control4.com/

Elan Home Systems - http://www.elanhomesystems.com/

Crestron - http://www.crestron.com/

Ah. Doesn’t it feel better to be in control?

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Innovative, Lightweight, More Fuel-Efficient

It is pretty amazing how quickly life changes. I used to think, “I’ll never do that” when I saw people drive by in campers and RVs…never say never!

Ten years ago my husband and I would spend hours at REI shopping for camping gear. We purchased compact and lightweight products for our expeditions. Weekends were spent camping in the north Georgia mountains along the AT in the torrential rain, hot summer heat, snake and bear infested territory. We stayed cozy in a Marmot four-season tent under the stars. Yes, we were once the die hard campers backpacking everything in – our dog even had a backpack for all of his belongings.

Well, it was only a matter of time before we became “one of them.” After settling down and having a family we found ourselves missing the camping years. Tent camping didn’t seem realistic with two young toddlers, so we purchased a pop-up camper. We now spend a majority of our summer vacations camping along the coast of Maine with running water, electricity and heat.

We’ve enjoyed the pop-up for the past two years but somehow we’ve found ourselves looking at the Earthbound RV’s. These particular campers are completely eco-friendly and fuel-efficient. They’re modern looking compared to other RVs on the market that have a 70′s or 80′s feel. The sleek and creative design keeps the environment in mind using low organic construction materials. This concept only makes sense since you’re trying to enjoy the great outdoors. Who knows, maybe we’ll trade-in the pop-up for one in the future.

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The On Project

The clean-technology industry continues to boom economically – and we are fortunate to work with an organization leading the charge in the use of alternative energy, specifically Ocean Thermal Energy Conversion (OTEC). OTEC is a base-load renewable energy production process particularly suited for tropical zones. We have teamed with OTE Corporation to spread awareness about OTEC through “The On Project,” a central hub where individuals with a variety of passions (environmental, business growth, national security, humanitarian), can learn about the benefits of OTEC, including 24/7 renewable energy and clean, potable water.

To raise awareness, HB and OTE Corporation produced two videos which help to tell the OTEC story:

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Inspiration

Fireworks

A blank page. Quite intimidating. Where can we find the inspiration to craft meaningful content, visuals, or information?

Humans

Grab a peer. Ask for help. Show a family member. Often, our creations are self-centered. An alternate point of view can provide an unaffected opinion on your layout or draft. Even if the feedback is “bad,” it provides an opportunity to enhance your work.

Resources

Lean on news sources and creative aggregators for help. Every day, I view successful designs on The Dieline, Swiss Legacy, and Brand New (to name a few). Even if your working on a non-package, non-poster, or non-logo, a design can help to inspire. In addition, it helps to read about successful campaigns or initiatives. We Heart, T Magazine, and Design Envy are excellent aggregators of interesting projects across architecture, design, and fashion.

The Web

Why not ask your favorite design or content communities for their thoughts? Dan Cederholm’s Dribbble provides an open environment for sharing ongoing designs. You can also rely on Twitter and Facebook to review your work as well – your communities are salivating for new content to devour.

Other inspiring collectives: AisleOne, FormFiftyFive, It’s Nice That, and Motionographer.

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Lessons from Singapore’s bio-science hubs

September 1, 2011 by Nik See

Singapore’s transformation into a hub for biomedical investment, research and development holds lessons for the Massachusetts medical device industry.

In September, I’ll be celebrating my 21st year living in the United States. I still have vivid memories of my long journey from Singapore to Minneapolis. The country I left behind was known then for its inexpensive labor in the electronics and garment industries. Today, the world’s focus is back on Singapore, as it has successfully morphed itself into a global hub for the biotech industry.

Here in Boston where I now work, we often speak of Singapore with clients; many have a long-established or newly developed presence in this Southeast Asian city-state. And in truth, medical marketers have much to learn about its innovative initiatives and focus on biotech and how it will affect us here in Massachusetts.

Lesson One: Back the vision with commitment
More than a decade ago, Singapore’s government declared biomedical science to be its fourth manufacturing pillar — together with electronics, chemicals and engineering — all core competencies that made this declaration credible and much more than a pipedream. It has since invested over $1.5 billion (in U.S. dollars) in this sector. Singapore aimed to be home to 15 world-class biomedical science companies, as well as the region’s hub for clinical trials and drug development, by 2010. They surpassed their goal.

It’s amazing to see the speed and progress Singapore had made. It not only embraced the idea of “interdisciplinary research” as a guide to good science, it created a well-funded and robust entity: The Agency for Science and Technology Research (A*STAR) to spearhead this effort.

Lesson Two: View the talent as your first customers
A*STAR’s vision was realized with two state-of-the-art biotech parks, Biopolis and Fusionopolis. Both represent an entirely new model of how research and development can be done — designed specifically to bring research scientists, engineers and technology experts from A*STAR and those from the private sector together under one roof.

I believe the secret to Singapore’s success is that it planned efficiently to accommodate the needs of today’s talents, including creating environments that promote work-life balance. Fusionopolis, for instance, is a 120,000-square-meter, two-tower complex that houses research labs, serviced apartments, a fitness club, a swimming pool, shops, childcare services and even a movie theater.

Lesson Three: Give the seeds time to grow
The results have been phenomenal — but they didn’t happen overnight. Singapore’s effort began more than 10 years ago, but it is only in the past five years that Biopolis has successfully attracted a new wave of private investment from the biomedical industries. The patience has paid off. Some recent activities include GlaxoSmithKline opening a $13 million medicinal chemistry center that doubled the company’s researchstaff in Singapore and Eli Lilly’s plan to triple its research and development staff to 150 within three years.

In the medical technology and device sector, global leaders — including those from Massachusetts — have set up manufacturing, R&D and headquarters functions in Singapore. They include Affymetrix, Alcon, Applied Biosystems, Bio-Rad, Ciba Vision, Edwards Lifesciences, Fluidigm, Hill-Rom, Medtronic, Qiagen, Siemens Medical Instruments and Thermo Fisher Scientific.

I believe the next wave of migration from Massachusetts to Singapore will be service-based companies, which are essential to support this growth. Are we prepared to meet the challenges ahead?

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Environmental concern – Not for everyone… yet.

I recently read an article in the Seattle Times about arctic sea ice melting at unprecedented rates and Russia’s comment about the resulting new shipping lanes. The good news: this apparently can cut the the journey for some shipping between Europe, Asia and America by 50%. The bad news: rapidly melting arctic ice already affects global climate and coastal communities.

Courtesy of National Snow and Ice Data Center, nsidc.org

I looked for other commentary in the Seattle Times, searching for an “environment” or “green” section of the paper. But there was none. Many of the media sources I use have dedicated sections for environmental/green news. These include The New York Times (usually under Science), The Washington Post (under Energy & Environment), The Los Angeles Times (under Science & Environment), The San Jose Mercury News (under Science & Environment) UK’s The Guardian (under Environment), France’s Le Monde (under Planete) and The Times of India (under Environment).

I follow news from other worldwide outlets that seem to have no section dedicated to the environment, and rarely to science. These include Russian news outlets Pravda, Moscow Times and St. Petersburg Times, Sweden’s The Local, Germany’s The Local, Brazil’s Rio Times, Argentina’s Buenos Aires Herald, China’s China Daily, Shanghai DailyPeople’s Daily and , Hong Kong’s The Standard, Singapore’s The Straits Times and The New Paper, AsiaOne, and of course Al Jazeera.

Does this evidence suggest only the richest audiences care about the environment? Not really. Plenty of outlets here in the US haven’t considered the “environment” worthy of its own section – for instance The Houston Chronicle and Chicago Tribune. And those regions certainly don’t lack wealth.

My conclusion regards the assumptions we often make. As we participate in the US efforts to catch up to Germany and other progressive nations in developing clean technology and preserving our environment, we should not assume that all people in all places share our concerns or ambitions. Such assumptions are tantamount to zealotry – comparable to people of faith who assume that their faith is the only valid one, and think less of those who don’t share it (or even worse, assume some horrible fate awaits non-believers, such as going to Hell).

Instead we should acknowledge that even as ice-cap melting sends chills of fear up our spines, it can be interpreted as good news by others. Even as environmental degradation and dependence on foreign oil keeps us up at night, our fellow Americans (and global citizens) have many other concerns that take precedence.

Bridging the gap remains our mission, not by talking ever more loudly to dominate the conversation, but by respectfully and repeatedly stating the case, and encouraging change where we can. To start, I suggest a call and a note to any news outlet you enjoy, saying that you would be more likely to return for news if the outlet offered pages or sections dedicated to the environment or clean technology.

By the way, if you currently have a favorite mainstream media outlet that covers environmental or clean-technology news, please let me know.

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Network me out to the ball game

Number 1 son John with his dad, bribed to smile with a sleeve of cotton candy

I hate large networking events. There are loads of people all moving about to occupy time and share a brief moment with as many people as possible. And while I’ve met many nice people at larger events, I prefer an intimate group.

I have the luxury of currently participating in two such groups of 8 and 12. In these groups I’ve been able to get to know peer business people who struggle with challenges and celebrate successes. I know a great deal of their businesses and they of mine. A trust is built and you can rely on them for advice, superb introductions for partnerships and new biz, and occasionally great seats to a game.

This past weekend I had the joy of attending the Red Sox vs Yankees game – Good guys win 10-4. The four tickets that came so easily, I acquired at face-value from a member of one of my networking groups. He offered first-come first-served to our small group and I won the race to his in-box.
Networking… Ahhh, what a wonderful thing.

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Props to Values

What drives your business?

Rosanna M. Fiske, APR, chair and chief executive officer of the Public Relations Society of America shares the importance of values across a company. Fiske argues that good businesses profit from products and services while great companies do the same with a higher purpose. Companies must communicate their values across the business for the greatest impact. Perhaps her most important point concerns asking employees what they feel is most important.

Talk

So often we forget to speak directly to our audience(s). Whether you are an agency, a B2B company, or a retail shop, it’s critical to know what your team thinks. How does your account manager, sales team, or cashier embody a company’s value system?

Execute

We pride ourselves on The HB Way, a set of principles guiding our actions with clients, prospects, and each other. These beliefs emerged from internal (ongoing) discussions about HB’s purpose and role in the world of marketing. When in doubt, refer to The HB Way to make a valuable decision.

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Meetings, Greetings, and Tweetings

Meetings and Greetings

Networking events serve to connect people, provide an opportunity for introductions, and act as an environment in which to speak about your business.

And often they conclude without any business leads. Such is the nature of networking events – meet interesting people, engage in conversation, but ultimately struggle to gain traction with prospects. So what’s the point?

Practice

Start thinking of networking events as incredible opportunities to speak eloquently about you and your business. I recently attended several events, including a South Shore Tweet-up, where constant interactions require I succinctly and efficiently share HB’s solutions from the perspective of the client.

Patience

In order to effectively discuss your business, you must practice. Practice in the mirror, to your significant other, to your dog – whatever works best. Over time, networking events will seem less intimidating and more beneficial. Talk about your business well and your conversations become more meaningful.

How are you talking about your business?

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Let’s Go!

You know that email you’re afraid to send? Or that critique you can’t seem to share? Or that errand you are avoiding?

Stop it. And let’s go.

Too often I find myself:

  • Avoiding mowing the lawn,
  • Returning unfinished library books, or
  • Feeling unsatisfied with my work ethic.

Time management and commitment greatly influence success. What’s stopping you? Whatever you need to do – do it. And let’s go.

Need tools to help? FranklinCovey lends a hand.
How about testing? Chris Brogan suggests just that.
Or, just a simple look in the mirror. Julien Smith gets in your face.

I require a look in the mirror every now and again to recharge my batteries. It doesn’t hurt that the HB team also helps push me to work smarter.

LET’S GO.

Posted in Business, Hart-Boillot | 1 Comment

Campus Technology – Non-Traditional Learning Galore

I joined Account Director Perrin McCormick at the Campus Technology Conference this week for a meeting with an editor and a look at what’s new in educational technology. A vast number of exhibits focused on non-traditional learning: technology to enable online courses, tracking, grading, audio/video, archiving and search.

Perrin at the Campus Technology Conference 2011

While there were some extraordinary displays of technology for the online world, the most memorable for me was a fairly simple concept from Sony, which could be used in the office or classroom. The positioning statement (or question, as in this case) says it all: “What turns any wall anywhere into an interactive whiteboard?” To make it happen, Sony combines a laptop, a projector and an eBeam Edge to create an interactive whiteboard as large as 5′x9′.

How often have you wanted to add notes to your PowerPoint presentation in the moment and visible to all? Now, without touching the computer, you can tap a projected icon, start writing or drawing and your annotations appear right in the presentation — and are saved as well. The next addition to the HB strategy room? Check it out.

Posted in B2B Technology, Business, Hart-Boillot, Higher Education, Web/Tech | Tagged , , , , | Leave a comment