Category Archives: Social Media

The power of the comment

Posted on February 16, 2012 by Justin Hastings

Chances are you left a comment on Facebook or retweeted on Twitter today. If you’re fancy, you may have done the same on newer social sites Pinterest and Path… Continue reading →

Posted in Business, Content Marketing, Hart-Boillot, Social Media, Writing | Leave a comment

Control vs. continuation: a shift in marketing strategy

Posted on February 13, 2012 by Justin Hastings

Last week, I overheard a conversation between our PR team and a representative from a prominent wire service. “When I started, we concentrated solely on media… Continue reading →

Posted in Advertising, Business, Content Marketing, Media Relations, Public Relations, Social Media | Leave a comment

What is Google+?

Posted on February 6, 2012 by Justin Hastings

“You don’t even know what the thing is yet.” – Sean Parker, “The Social Network”. Much like Justin Timberlake’s line from the 2010 film, “The Social Network,” this Google+ “thing” has yet to find an identity… Continue reading →

Posted in Business, Content Marketing, Hart-Boillot, Social Media | 2 Comments

Social media is mainstream media

Posted on February 3, 2012 by Justin Hastings

During the recent AFC Championship game (go Pats!), Dr. Pepper ran an ad for its “I’m a…” campaign. At the end of the commercial, the logo was accompanied not by a tag line or web site, but by a Twitter hashtag… Continue reading →

Posted in Advertising, Content Marketing, Hart-Boillot, Social Media, Video | Leave a comment

Is content marketing part of your story?

Posted on January 16, 2012 by Justin Hastings

We’re using the term “content” around HB much more. Creating compelling content is something we’ve always delivered to clients, but we’re digging much deeper into the content universe… Continue reading →

Posted in Content Marketing, Hart-Boillot, Public Relations, Social Media | Leave a comment

Stop. Collaborate and Listen.

Posted on November 9, 2011 by Molly Delaney

The way we collaborate has changed dramatically in recent years, mostly due to innovations in technology. We now have computers, mobile phones, tablets, email, various forms of social media and countless other capabilities… Continue reading →

Posted in B2B Technology, Social Media, Web/Tech | Leave a comment

Getting inside the problem

Posted on October 27, 2011 by Kevin Hart

This week I had knee surgery. Originally I was diagnosed as needing ACL reconstruction. However, an MRI revealed that the ACL was intact. My surgeon wasn’t sure how things would turn out. He advised that he should wait to make … Continue reading →

Posted in Advertising, B2B Technology, Business, Design, Higher Education, Media Relations, Medical Devices, Miscellaneous, Public Relations, Social Media | Leave a comment

Meetings, Greetings, and Tweetings

Posted on August 4, 2011 by Justin Hastings

Networking events serve to connect people, provide an opportunity for introductions, and act as an environment in which to speak about your business. And often they conclude… Continue reading →

Posted in Business, Hart-Boillot, Social Media | Leave a comment

The Rules of Engagement

Posted on June 27, 2011 by Molly Delaney

Imagine attending a conference with a few hundred people and each person is glued to a mobile device. Unprofessional? Poor etiquette? Not if you attended Bentley University’s ‘Going Local with Social Media’ event… Continue reading →

Posted in Hart-Boillot, Social Media, Web/Tech | Leave a comment

From Shoe Laces to Clean Energy. Small Adjustment Yield Big Results

Posted on May 27, 2011 by Nicolas Boillot

I watched Terry Moore’s 3-minute Ted Talk about how to tie your shoe laces, and was impressed by how a small change in tying shoe laces made a big change in Mr. Moore’s life. From now on, it will also … Continue reading →

Posted in B2B Technology, Books, Clean Tech, Green Living/Working, Hart-Boillot, Social Media | Tagged , , , , , | Leave a comment