Category Archives: Public Relations

Control vs. continuation: a shift in marketing strategy

Posted on February 13, 2012 by Justin Hastings

Last week, I overheard a conversation between our PR team and a representative from a prominent wire service. “When I started, we concentrated solely on media… Continue reading →

Posted in Advertising, Business, Content Marketing, Media Relations, Public Relations, Social Media | Leave a comment

Is content marketing part of your story?

Posted on January 16, 2012 by Justin Hastings

We’re using the term “content” around HB much more. Creating compelling content is something we’ve always delivered to clients, but we’re digging much deeper into the content universe… Continue reading →

Posted in Content Marketing, Hart-Boillot, Public Relations, Social Media | Leave a comment

Green Muting – 24-hour news cycles and jaded audiences keep us quiet

Posted on November 15, 2011 by Nicolas Boillot

As an increasing number of businesses recognize the importance of being green(er) and the marketing value of green messages, we have seen the rise of both “green washing” and “green muting.” The Greenwashing Index defines green washing as “when a … Continue reading →

Posted in Advertising, Clean Tech, Green Living/Working, Hart-Boillot, Public Relations | Leave a comment

Getting inside the problem

Posted on October 27, 2011 by Kevin Hart

This week I had knee surgery. Originally I was diagnosed as needing ACL reconstruction. However, an MRI revealed that the ACL was intact. My surgeon wasn’t sure how things would turn out. He advised that he should wait to make … Continue reading →

Posted in Advertising, B2B Technology, Business, Design, Higher Education, Media Relations, Medical Devices, Miscellaneous, Public Relations, Social Media | Leave a comment

In the Age of Tech, Measurement Reigns.

Posted on October 19, 2011 by Andrea Dunbeck

As more individuals, from tots to seniors, have easy access to user-friendly technology like smart phones, cloud computing and video streaming, the amount of information targeted at those individuals continues to skyrocket. Instant news updates, email marketing, mass-produced opinions arrive … Continue reading →

Posted in B2B Technology, Clean Tech, Green Living/Working, Public Relations | Leave a comment

A Little Optimizing Goes a Long Way

Posted on August 3, 2010 by Ashley Marsh

What’s the point of having a great idea or product if it doesn’t reach the right people? Recently, I had the opportunity to sit in on a Search Engine Optimization (SEO) for Your Press Release Webinar… Continue reading →

Posted in Business, Hart-Boillot, Media Relations, Public Relations, Writing | Leave a comment

Boston GreenFest – a pleasure and an honor

Posted on September 16, 2008 by Nicolas Boillot

A few words with Boston Greenfest organizer Karen Weber of the Foundation for a Green Future, and Hart-Boillot was on board. What better way to help advance some of our clients’ and our civilization’s causes than to contribute to such an event?

Boston GreenFest, which takes place on September 26 and 27 at City Hall plaza, needed assistance from all Hart-Boillot practices – media relations, to get the press and broadcast media interested and participating, creative services to design and produce numerous ads for all the media that have offered pro-bono insertions, and strategic communications to ensure that the look/feel and messaging are appropriate to the grass-roots mission. Continue reading →

Posted in Clean Tech, Green Living/Working, Hart-Boillot, Media Relations, Public Relations, Work | Tagged , | Leave a comment

PR people as liars

Posted on June 4, 2008 by Nicolas Boillot

CBS News’ Andrew Cohen’s maligning of the PR industry on June 1, 2008, in response to Scott McLellan’s new book, generated an extraordinarily defensive response from many in our industry. This included an indignant (and appropriately well-written) public missive from … Continue reading →

Posted in Current Affairs, Public Relations | Tagged , , , , | 2 Comments

Trade Show Tips

Posted on April 24, 2008 by Andrea Dunbeck

Nicolas and I recently returned from a week of supporting clients at the Embedded Systems Conference in San Jose. To help our HB colleagues, we compiled a list of activities and initiatives that we had done correctly and effectively, and … Continue reading →

Posted in B2B Technology, Business, Hart-Boillot, Public Relations | 3 Comments

How much should I spend on marketing communication?

Posted on March 19, 2008 by Nicolas Boillot

A client of ours – let’s call him M – is wrestling with how to significantly increase lead generation within a tight budget. He told me that in 2007, his company cut its advertising budget significantly, yet leads actually increased. … Continue reading →

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