Category Archives: Fashion

In less than a century, the everyday t-shirt has gone from military issue undergarment to lucrative fashion statement. Until the late 1950s, it was considered unacceptable to be seen wearing only a t-shirt on the upper half of your body.

Needless to say, things have changed in the last 50 years.

More recently, both designers and companies have brought t-shirts and t-shirt design into the pop culture realm. In fact, some companies have founded their entire businesses based upon t-shirt fashion (see mixed martial arts stalwart Tapout, or the avant-garde Indie Shirts). Other companies have added the “graphic tee” into their already overflowing apparel line (see athletic giant Nike, or clothing store Gap). Exhaustive blogs have even been dedicated to t-shirt design (see the thorough and entertaining iloveyourtshirt.com).

With all of this knowledge, we recently finished a t-shirt design for the VMware President’s Club – a rewarding trip to Scottsdale for VMware’s most successful employees (pictured above). Our goal for the project was to fuse modern design with the southwest theme in VMware’s additional print collateral.

We hope to finish developing our own Hart•Boillot t-shirt(s) in the near future. It may not be sold at the Gap, or appear on a blog, but we can’t help but put our own spin on the t-shirt design culture.