Category Archives: Content Marketing

The power of the comment

Posted on February 16, 2012 by Justin Hastings

Chances are you left a comment on Facebook or retweeted on Twitter today. If you’re fancy, you may have done the same on newer social sites Pinterest and Path… Continue reading →

Posted in Business, Content Marketing, Hart-Boillot, Social Media, Writing | Leave a comment

Control vs. continuation: a shift in marketing strategy

Posted on February 13, 2012 by Justin Hastings

Last week, I overheard a conversation between our PR team and a representative from a prominent wire service. “When I started, we concentrated solely on media… Continue reading →

Posted in Advertising, Business, Content Marketing, Media Relations, Public Relations, Social Media | Leave a comment

The new publishing

Posted on February 9, 2012 by Justin Hastings

Gone are the days where writers and content creators needed a publishing house to help them distribute their latest work. Today, a piece of content can be shared effortlessly through a company’s web site… Continue reading →

Posted in Books, Business, Content Marketing | 1 Comment

What is Google+?

Posted on February 6, 2012 by Justin Hastings

“You don’t even know what the thing is yet.” – Sean Parker, “The Social Network”. Much like Justin Timberlake’s line from the 2010 film, “The Social Network,” this Google+ “thing” has yet to find an identity… Continue reading →

Posted in Business, Content Marketing, Hart-Boillot, Social Media | 2 Comments

Social media is mainstream media

Posted on February 3, 2012 by Justin Hastings

During the recent AFC Championship game (go Pats!), Dr. Pepper ran an ad for its “I’m a…” campaign. At the end of the commercial, the logo was accompanied not by a tag line or web site, but by a Twitter hashtag… Continue reading →

Posted in Advertising, Content Marketing, Hart-Boillot, Social Media, Video | Leave a comment

Is content marketing part of your story?

Posted on January 16, 2012 by Justin Hastings

We’re using the term “content” around HB much more. Creating compelling content is something we’ve always delivered to clients, but we’re digging much deeper into the content universe… Continue reading →

Posted in Content Marketing, Hart-Boillot, Public Relations, Social Media | Leave a comment