Author Archives: Perrin McCormick

Gratitude, the domino effect

Posted on November 18, 2011 by Perrin McCormick

I do great work on my spin bike. Not only do I burn calories and make my heart healthier, I reflect on my day and do some creative thinking… Continue reading →

Posted in Hart-Boillot, Medical Devices | Tagged | Leave a comment

Ads, ads, everywhere

Posted on August 11, 2008 by Perrin McCormick

A recent article in the Wall Street Journal describes Dubai’s plan to sell corporate-branding rights to its new mass-transit system. The Road and Transport Authority will offer naming rights for two metro lines and 23 of the 47 stops. The … Continue reading →

Posted in Advertising | Leave a comment

Add a social media tool to your toolbox this week

Posted on August 1, 2008 by Perrin McCormick

It seems that almost every day I discover another social media book, blog, or concept that I would love to spend hours, if not days digging into. I follow a few experts on Twitter, including Paul Gillin and Chris Brogan, … Continue reading →

Posted in Social Media, Web/Tech | Leave a comment

My ever-changing friendships

Posted on July 23, 2008 by Perrin McCormick

David Carr discussed Facebook in his weekly New York Times column this week and hit a few points that I have pondered. First of all, yes, I am on Facebook. I explored it a few months ago as part of … Continue reading →

Posted in Business, Social Media, Web/Tech | Tagged , , | Leave a comment

Video, video, everywhere

Posted on June 30, 2008 by Perrin McCormick

Each year we help many clients cut through the clutter and noise at tradeshows to garner attention from prospects, the media, and others. This month both the PR and Creative departments supported Soapstone Networks at NXTcomm08. The creative team designed … Continue reading →

Posted in B2B Technology, Business, Web/Tech | Tagged , , , | Leave a comment

Was it a Twebinar or a Tvebinar?

Posted on June 27, 2008 by Perrin McCormick

I attended my first Twebinar yesterday. “A what?” A Twebinar. Twebinar = webinar + Twitter. Imagine a Webinar during which attendees can have conversations about the Webinar using Twitter. Referred to as a microblogging tool by the social media crowd, … Continue reading →

Posted in Social Media, Web/Tech, Weblogs | Leave a comment

Facing your fears

Posted on April 29, 2008 by Perrin McCormick

I am afraid of many things, including elevators, rats, high places, speed, and flying. I force myself to face most of my fears, especially if there is what I consider to be a significant payoff at the end of the … Continue reading →

Posted in Hart-Boillot, Miscellaneous, Travel | 2 Comments

Another book for the TBR (to-be-read) pile

Posted on April 8, 2008 by Perrin McCormick

I came across this review of Accidental Branding in CRM Magazine today. The book’s author interviews “accidental” marketers to develop a list of six steps that led to success in each case study. The brands covered by David Vinjamuri include … Continue reading →

Posted in Books, Business | 1 Comment

Budweiser and Beaujolais

Posted on April 2, 2008 by Perrin McCormick

Looking for an afternoon snack at HBHQ yesterday, my options were smoked almonds or Kevin’s strawberry milkshake flavored Pop Tarts. Just twenty minutes earlier, Nicolas turned his nose up at Andrea’s drink mix because its ingredient list included sucralose. This … Continue reading →

Posted in Hart-Boillot | 1 Comment

“Focus on outcomes, not output”

Posted on February 7, 2008 by Perrin McCormick

Yesterday I watched part of a customer communications Webinar in which a Gartner analyst used the phrase, “focus on outcomes, not output.” This notion matches the philosophy behind the Franklin Covey approach to time management and goal setting. All HB-ers … Continue reading →

Posted in Business, Hart-Boillot, Miscellaneous | 1 Comment

My new favorite online tool

Posted on January 16, 2008 by Perrin McCormick

I kicked off the new year with the obligatory commitment to exercise and the elective commitment to read more. Not only have I read three books in 2008, but yesterday I discovered a way to share my already-read and to-be-read … Continue reading →

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PR measurement in the new world

Posted on December 27, 2007 by Perrin McCormick

Before new or social media came onto the scene, the PR measurement debate focused around the value of ad equivalency, print “hits” and column-inches, Web site visits, and estimated audience. Now that blogs, wikis, and podcasts have entered the scene, … Continue reading →

Posted in Public Relations, Web/Tech, Weblogs | 2 Comments

The Age of Transparency

Posted on December 20, 2007 by Perrin McCormick

Earlier this month I attended a research symposium organized by the Society for New Communications Research (SNCR). The use of the word transparency at the event reminded me of the “Hi Bob” drinking game. (A college drinking game, in which … Continue reading →

Posted in Web/Tech, Weblogs | Leave a comment

Words from across the pond

Posted on December 5, 2007 by Perrin McCormick

Andrea and I participate in bi-weekly account calls with one of our London-based PR clients, Confirmit, and its UK PR agency, Indigo River (no web site yet). With each call, we learn fabulous new sayings from the team. Imagine my … Continue reading →

Posted in B2B Technology, Language | 1 Comment

Top five press release pitfalls

Posted on November 30, 2007 by Perrin McCormick

I had a conversation yesterday with a client about a news release that simply wasn’t newsworthy. The client had a valid concern: she wanted to issue news during an admittedly dry period of news for the company. But her instinct … Continue reading →

Posted in Media Relations | Leave a comment

These times, they are a changing

Posted on November 9, 2007 by Perrin McCormick

The social media wave has brought with it a plethora of ways to communicate your message. Some companies, such as Hill Holliday, now rely more on the company blog to share company information than on the Web site. The company … Continue reading →

Posted in B2B Technology, Web/Tech | Leave a comment

The more things change…

Posted on October 10, 2007 by Perrin McCormick

…the more they stay the same. Nicolas’ post on misconceptions about PR made me think about how much PR has changed in the last ten years. Not only are press releases issued electronically and typically posted on key news sites … Continue reading →

Posted in Media Relations | Leave a comment

Working at a small company

Posted on August 30, 2007 by Perrin McCormick

People frequently ask me what it is like working at a small company. One of my favorite things about working at Hart-Boillot is that when I have an idea for a new program or system, I can easily share my … Continue reading →

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Going to the dark side (a Mac, that is)

Posted on July 24, 2007 by Perrin McCormick

My name is Perrin and I am tempted to buy a Mac. The combination of the Mac/PC television ads and working in an agency surrounded by the lovely form factor has created this madness. I could combat either one of … Continue reading →

Posted in Web/Tech | Leave a comment

Look at the ocean

Posted on July 19, 2007 by Perrin McCormick

As anyone who has swung a club knows, golf can be a very mental game. If you begin to think that you can’t hit the ball or get frustrated by a duff, your mind can take over and cause your … Continue reading →

Posted in Miscellaneous | Leave a comment