Author Archives: Justin Hastings

Control vs. continuation: a shift in marketing strategy

Posted on February 13, 2012 by Justin Hastings

Last week, I overheard a conversation between our PR team and a representative from a prominent wire service. “When I started, we concentrated solely on media… Continue reading →

Posted in Advertising, Business, Content Marketing, Media Relations, Public Relations, Social Media | 1 Comment

How we work

Posted on February 10, 2012 by Justin Hastings

We recently celebrated one year in our new office in Newton, a space strategically designed to draw people into one, central meeting space for planned discussions, and to several other… Continue reading →

Posted in Business, Culture, Hart-Boillot, Work | 1 Comment

The new publishing

Posted on February 9, 2012 by Justin Hastings

Gone are the days where writers and content creators needed a publishing house to help them distribute their latest work. Today, a piece of content can be shared effortlessly through a company’s web site… Continue reading →

Posted in Books, Business, Content Marketing | 1 Comment

How humans consume news

Posted on February 8, 2012 by Justin Hastings

“I need something in my hands!” my father decrees, sharing how he reads news via the print edition of The Boston Globe. He’s not alone. Traditionally, humans learned of the latest news developments… Continue reading →

Posted in Business, Culture | 2 Comments

What is Google+?

Posted on February 6, 2012 by Justin Hastings

“You don’t even know what the thing is yet.” – Sean Parker, “The Social Network”. Much like Justin Timberlake’s line from the 2010 film, “The Social Network,” this Google+ “thing” has yet to find an identity… Continue reading →

Posted in Business, Content Marketing, Hart-Boillot, Social Media | 2 Comments

Social media is mainstream media

Posted on February 3, 2012 by Justin Hastings

During the recent AFC Championship game (go Pats!), Dr. Pepper ran an ad for its “I’m a…” campaign. At the end of the commercial, the logo was accompanied not by a tag line or web site, but by a Twitter hashtag… Continue reading →

Posted in Advertising, Content Marketing, Hart-Boillot, Social Media, Video | Leave a comment

Is content marketing part of your story?

Posted on January 16, 2012 by Justin Hastings

We’re using the term “content” around HB much more. Creating compelling content is something we’ve always delivered to clients, but we’re digging much deeper into the content universe… Continue reading →

Posted in Content Marketing, Hart-Boillot, Public Relations, Social Media | Leave a comment

Ubiquitous Carbon

Posted on December 12, 2011 by Justin Hastings

Earlier this month, the United Nations met in Durban, South Africa to discuss the soon-to-expire Kyoto Protocol. Delegates from around the world discussed… Continue reading →

Posted in Clean Tech, Current Affairs, Green Living/Working | Leave a comment

Inspiration

Posted on September 7, 2011 by Justin Hastings

A blank page. Quite intimidating. Where can we find the inspiration to craft meaningful content, visuals, or information? Grab a peer. Ask for help… Continue reading →

Posted in Design, Hart-Boillot | Leave a comment

Props to Values

Posted on August 8, 2011 by Justin Hastings

What drives your business? Rosanna M. Fiske, APR, chair and chief executive officer of the Public Relations Society of America… Continue reading →

Posted in Business, Culture, Hart-Boillot | Leave a comment

Meetings, Greetings, and Tweetings

Posted on August 4, 2011 by Justin Hastings

Networking events serve to connect people, provide an opportunity for introductions, and act as an environment in which to speak about your business. And often they conclude… Continue reading →

Posted in Business, Hart-Boillot, Social Media | Leave a comment

Let’s Go!

Posted on August 3, 2011 by Justin Hastings

You know that email you’re afraid to send? Or that critique you can’t seem to share? Or that errand you are avoiding? Stop it… Continue reading →

Posted in Business, Hart-Boillot | 1 Comment

Going Green… On the Green

Posted on July 25, 2011 by Justin Hastings

I thoroughly enjoy sports, especially golf. I also enjoy “doing the right thing,” especially when it comes to the environment. Several sports franchises feel the same way and… Continue reading →

Posted in Clean Tech, Hart-Boillot, Sports | Leave a comment

The Potential of Oceans

Posted on April 25, 2011 by Justin Hastings

We are lucky to work with an increasing number of renewable energy and clean-technology companies. The most recent is Ocean Thermal Energy Corporation… Continue reading →

Posted in Clean Tech, Design, Green Living/Working, Hart-Boillot | Leave a comment

The Responsibilities of Social Media Marketing

Posted on February 18, 2011 by Justin Hastings

Frequently, our clients and prospects ask if we “do social media.” Typically, our answer is “there is lots more to social media than simply… Continue reading →

Posted in Hart-Boillot, Social Media, Web/Tech | Leave a comment

Apple’s iPad: An HB Love Affair

Posted on February 1, 2011 by Justin Hastings

We constantly preach that “content is king” at HB. The iPad is one of the world’s most popular content viewers. Naturally, HB and iPad were meant to go together. Thanks to the generosity of HB’s leadership, our recent holiday party … Continue reading →

Posted in Hart-Boillot, Web/Tech | Leave a comment

You Are Dumb

Posted on November 30, 2010 by Justin Hastings

We enjoyed this simple yet brilliant video as part of Smart Car’s “Against Dumb” campaign. The sharp animation and smart script paint a picture of society’s need to consume… Continue reading →

Posted in Clean Tech, Green Living/Working, Hart-Boillot, Video | Leave a comment

FORE!-ward Thinking

Posted on October 25, 2010 by Justin Hastings

As a golf enthusiast, I’ve always been intrigued with the unrealistic thought of designing my own course. Everyone’s second-favorite Justin (Timberlake) has done exactly that… and put Mirimichi on the map as the most eco-friendly course in the world… Continue reading →

Posted in Clean Tech, Green Living/Working, Hart-Boillot, Sports | Leave a comment

Hitting a Moving Target

Posted on August 3, 2010 by Justin Hastings

At HB, we find more and more of our work to include an interactive or web-based element. Because of this, we need to remain current with the ever-changing web landscape, one that constantly offers new technologies, enhancements, tools, and standards… Continue reading →

Posted in Design, Web/Tech | Leave a comment

Rewards & Awards

Posted on July 15, 2010 by Justin Hastings

At HB, we humbly earn awards from time to time. Thanks to strong partnerships with our clients, here are some of the awards we’ve garnered over the past several months… Continue reading →

Posted in Awards, Hart-Boillot | Leave a comment