Author Archives: Andrea Dunbeck

Great day 4 at SXSW. Trust me.

Posted on March 13, 2012 by Andrea Dunbeck

Day 4 at SXSWi spurred many conversations around trust. Panelists, speakers and attendees alike agreed that one of the hardest parts of marketing is building trust. Trust between client and agency, between brands and consumers and trust with the media. … Continue reading →

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Oh happy (SXSW) day (3).

Posted on March 12, 2012 by Andrea Dunbeck

Today the sun came out in Austin, lifting spirits and shedding both literal and figurative light on the many SXSWi sessions I’ve attended so far. I revisited my notes and tweets from the diverse set of presentations and panels, and … Continue reading →

Posted in SXSW | 3 Comments

What I learned about SXSW, day two.

Posted on March 11, 2012 by Andrea Dunbeck

Hey y’all. Today was a full day, packed with five sessions, a dizzying number of tweets and many new friends. Through it all, you better believe I learned a lot. To follow some of the gems I gathered from sessions … Continue reading →

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Day one. A lovely story.

Posted on March 10, 2012 by Andrea Dunbeck

Full of delays, twists and turns and unexpected rewards, day one at SXSW was particularly satisfying when considered in light of the pearls of wisdom Justin and I gleaned from the second session in our day. In this session, “Get … Continue reading →

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Recharge

Posted on March 9, 2012 by Andrea Dunbeck

Stuck in line at SXSW? Running out of juice from all the tweeting, texting and GPSing? Fear not, fellow SXSWers! There are charging stations all over the conference. And not just any charging stations – bunches of colorful mini lockers … Continue reading →

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Eating your way through SXSW

Posted on March 6, 2012 by Andrea Dunbeck

Ok, so in preparation for SXSW you’ve conquered a number of unexpectedly tough tasks. You found and booked a hotel room that won’t require a plane or train to reach the conference every day – congratulations! You’ve narrowed down the … Continue reading →

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In the Age of Tech, Measurement Reigns.

Posted on October 19, 2011 by Andrea Dunbeck

As more individuals, from tots to seniors, have easy access to user-friendly technology like smart phones, cloud computing and video streaming, the amount of information targeted at those individuals continues to skyrocket. Instant news updates, email marketing, mass-produced opinions arrive … Continue reading →

Posted in B2B Technology, Clean Tech, Green Living/Working, Public Relations | Leave a comment

“Texas is THE place to do business when it comes to energy.”

Posted on June 29, 2011 by Andrea Dunbeck

It’s not what you’re thinking.  These words from Tamar Guy, executive director of the Israel America Chamber of Commerce, were not uttered in the context of Texas’ big oil and gas industry.  Rather, Tamar believes that Texas is the place … Continue reading →

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Born again bloggers

Posted on October 2, 2009 by Andrea Dunbeck

We keep in touch with B2B editors across several different industries, and in recent conversations we’ve noticed an intriguing pattern. While B2B publications continue to cut back print pages and editors, savvy writers resurface as website and blog entrepreneurs. These industry influencers enjoy and know the B2B world so well that such cut-backs can’t keep them from sharing their knowledge and opinions – new platform, same wisdom and expert insights… Continue reading →

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Thought-Leadership Podcasting

Posted on July 30, 2009 by Andrea Dunbeck

HB recently had an “aha” moment. We help clients formulate and publish thought-leadership bylined articles all the time. We also have an in-house podcasting series, HB Voices, launched by our own podcasting guru Justin Hastings. Why not merge these two core competencies… Continue reading →

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Trade Show Tips

Posted on April 24, 2008 by Andrea Dunbeck

Nicolas and I recently returned from a week of supporting clients at the Embedded Systems Conference in San Jose. To help our HB colleagues, we compiled a list of activities and initiatives that we had done correctly and effectively, and … Continue reading →

Posted in B2B Technology, Business, Hart-Boillot, Public Relations | 3 Comments

Fun Facts

Posted on December 18, 2007 by Andrea Dunbeck

Every once in a while, when several HB team members are sitting down for lunch together or sharing a five minute conversation over coffee and a slice of Amanda’s fantastic apple crumb pie, we learn little “pearls of wisdom” about … Continue reading →

Posted in Fun Facts, Hart-Boillot | 8 Comments

These times, they are a changing: an update

Posted on December 10, 2007 by Andrea Dunbeck

As Perrin mentioned in an earlier blog, editors are beginning to use podcasts to collect and share industry information, including interviews. Check out a podcast interview with one of our clients, Confirmit, posted on The Data Warehouse Institute’s Web site.

Posted in B2B Technology, Web/Tech | Leave a comment

Don’t waste time tapping your foot

Posted on October 16, 2007 by Andrea Dunbeck

I take two buses in the morning to get to the 296 Newton Street Hart-Boillot Headquarters. This morning, the first bus was almost ten minutes late. This may not seem significant, but in combination with the early traffic, that extra ten minutes … Continue reading →

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Focus

Posted on August 15, 2007 by Andrea Dunbeck

  In theatre, a successful and compelling actor is one who consistently stays “in the moment.”  She must maintain a level of focus that enables her to simultaneously ignore all distraction from the world “outside” her performance, and yet respond … Continue reading →

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