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The Design Process

by Justin Hastings

In the HB creative department, we are constantly working through different stages of our design process. Typically, this starts with a discussion amongst our design team and the client. After defining clear next steps, our creative team gathers for a brainstorm and begins to conceptualize designs.

Recently, we worked with the Marino Center for Integrative Health to introduce a new brand to its constituents. Through new company messaging, a monthly newsletter, on-site signage, a revamped website, and stationery, Marino has upgraded its look and feel to match its first-rate patient services. A shows some of our logo developments.

For more about process, check out this post from one of my favorite bloggers: David Airey.

One Response to “The Design Process”

  1. Perrin McCormick Says:

    Thanks for sharing the David Airey blog Justin. Lucky enough to sometimes watch the logo design process from the sidelines, David’s post fascinated me.

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