Working in public relations, or in any realm of client services, it is easy to get so consumed in achieving your client’s goals that you overlook the fundamentals of how to best accomplish them.  In an industry where we work so closely with editors and journalists, we need to consider what they face every day in order to most effectively work alongside them.

A few weeks ago, the HB PR department launched its annual editorial survey to find out what we can do better and what we want to avoid, in particular the “pet peeves” that drive an editor or journalist crazy. 

Our Account Director, Perrin McCormick, noted, “our findings solidified our working belief that editors receive an inordinate amount of data each day and therefore can only digest the key points of a news release.”  Though we weren’t shocked by the results, the survey reminded us of the fundamentals of public relations according to those we depend on most: the people who choose to publish or to ignore our clients’ news.

For a more detailed look at the research we gathered, please click here.

This entry was posted on Tuesday, February 26th, 2008 at 9:03 am and is filed under Hart-Boillot, Media Relations, Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.