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Yearly Archives: 2012
The Power of Story
Non stories may provide important information, but stories have a unique power to move people emotionally and move them to take action. Continue reading
Posted in Books, Film, Hart-Boillot, Miscellaneous, Travel, Writing
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HB Intern-Palooza!
As graduating seniors, we couldn’t be more excited to spend our last semester interning at HB. With over 2,000 miles between the San Antonio and Boston offices… Continue reading
Posted in Culture, Hart-Boillot
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Print Lives and Other Content Marketing Trends
Companies are realizing the power of creating and sharing “unedited” messages through channels that more directly reach their consumers, the need to infuse a strategy to support these branded content opportunities… Continue reading
Posted in Content Marketing, Hart-Boillot, Media Relations, Social Media, Video, Web/Tech
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The Importance of Listening
“The most important part of storytelling is…listening.” Continue reading
Posted in Books, Design, Hart-Boillot, Miscellaneous, Writing
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SXSW Interactive: Attempting to Digest Five Days of Awesomeness
What a week! Now that the panels, discussions, presentations, chats, serendipitous introductions and nightly events have concluded, we attempt to wrap our week in Austin into four central themes that we brought… Continue reading
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Great day 4 at SXSW. Trust me.
Day 4 at SXSWi spurred many conversations around trust. Panelists, speakers and attendees alike agreed that one of the hardest parts of marketing is building trust. Trust between client and agency, between brands and consumers and trust with the media. … Continue reading
Posted in SXSW
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SXSW Musings
It’s day 4 at SXSW Interactive and there’s so much to digest… and plenty more that we’ve missed! However, there are few things worth mentioning about life in Austin this week: The volunteer staff continues to amaze. Whenever you’re distressed, … Continue reading
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Oh happy (SXSW) day (3).
Today the sun came out in Austin, lifting spirits and shedding both literal and figurative light on the many SXSWi sessions I’ve attended so far. I revisited my notes and tweets from the diverse set of presentations and panels, and … Continue reading
Posted in SXSW
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John Whalen on UX Workflow
We asked John Whalen, Founder and UX Lead of Brilliant Experience, how does the UX team integrate into the workflow of strategy, design, and development?
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What I learned about SXSW, day two.
Hey y’all. Today was a full day, packed with five sessions, a dizzying number of tweets and many new friends. Through it all, you better believe I learned a lot. To follow some of the gems I gathered from sessions … Continue reading
Anthony Batt on Brands as Entertainers
We asked Anthony Batt: how important is it for brands’ entertaining content to tie directly to their product or service?
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Best Tweets from Day 2
We experienced several engaging sessions during day 2 of SXSW. Here are some of the best tweets that encapsulate each talk: Rude Awakening: Content Strategy Is Super Hard Content strategy should be extended to all communication channels, not just the … Continue reading
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Day one. A lovely story.
Full of delays, twists and turns and unexpected rewards, day one at SXSW was particularly satisfying when considered in light of the pearls of wisdom Justin and I gleaned from the second session in our day. In this session, “Get … Continue reading
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Recharge
Stuck in line at SXSW? Running out of juice from all the tweeting, texting and GPSing? Fear not, fellow SXSWers! There are charging stations all over the conference. And not just any charging stations – bunches of colorful mini lockers … Continue reading
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Rookie mistakes
Well, day one is off to an interesting start. Our journey started in San Antonio, where we departed for Austin… Continue reading
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