Yearly Archives: 2011

Ubiquitous Carbon

Earlier this month, the United Nations met in Durban, South Africa to discuss the soon-to-expire Kyoto Protocol. Delegates from around the world discussed… Continue reading

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If you’re happy and you know it…

Growing up, my mother cooked dinner while watching the daily news. I would say, “Wouldn’t it be nice if there was a news channel that only showed happy news?” Continue reading

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Moving towards simplicity: It’s not that simple

In our complex and confusing world, more and more of us strive for simplicity. It may not look that way on the surface, as we scramble to buy “stuff” (both in stores and online) for our homes: electronics, collectibles, furniture, books, and kitchen gadgets. Continue reading

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Gratitude, the domino effect

I do great work on my spin bike. Not only do I burn calories and make my heart healthier, I reflect on my day and do some creative thinking… Continue reading

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Green Muting – 24-hour news cycles and jaded audiences keep us quiet

As an increasing number of businesses recognize the importance of being green(er) and the marketing value of green messages, we have seen the rise of both “green washing” and “green muting.” The Greenwashing Index defines green washing as “when a … Continue reading

Posted in Advertising, Clean Tech, Green Living/Working, Hart-Boillot, Public Relations | 1 Comment

Stop. Collaborate and Listen.

The way we collaborate has changed dramatically in recent years, mostly due to innovations in technology. We now have computers, mobile phones, tablets, email, various forms of social media and countless other capabilities… Continue reading

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Getting inside the problem

This week I had knee surgery. Originally I was diagnosed as needing ACL reconstruction. However, an MRI revealed that the ACL was intact. My surgeon wasn’t sure how things would turn out. He advised that he should wait to make … Continue reading

Posted in Advertising, B2B Technology, Business, Design, Higher Education, Media Relations, Medical Devices, Miscellaneous, Public Relations, Social Media | Leave a comment

New Solar Power Project Creates Energy and Jobs

My husband, engineer extraordinaire at SAIC Energy, Environment & Infrastructure, is helping Exelon Corporation – one of the nation’s largest electric utilities – convert 2,000 acres of California… Continue reading

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In the Age of Tech, Measurement Reigns.

As more individuals, from tots to seniors, have easy access to user-friendly technology like smart phones, cloud computing and video streaming, the amount of information targeted at those individuals continues to skyrocket. Instant news updates, email marketing, mass-produced opinions arrive … Continue reading

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Innovative, Lightweight, More Fuel-Efficient

It is pretty amazing how quickly life changes. I used to think, “I’ll never do that” when I saw people drive by in campers and RVs…never say never! Continue reading

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The On Project

The clean-technology industry continues to boom economically… and we are fortunate to work with an organization leading the charge in the use of alternative energy… Continue reading

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Inspiration

A blank page. Quite intimidating. Where can we find the inspiration to craft meaningful content, visuals, or information? Grab a peer. Ask for help… Continue reading

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Lessons from Singapore’s bio-science hubs

September 1, 2011 by Nik See Singapore’s transformation into a hub for biomedical investment, research and development holds lessons for the Massachusetts medical device industry. In September, I’ll be celebrating my 21st year living in the United States. I still … Continue reading

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Environmental concern – Not for everyone… yet.

I recently read an article in the Seattle Times about arctic sea ice melting at unprecedented rates and Russia’s comment about the resulting new shipping lanes. The good news: this apparently can cut the the journey for some shipping between Europe, … Continue reading

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Network me out to the ball game

I hate large networking events. There are loads of people all moving about to occupy time and share a brief moment with as many people as possible. And while I’ve met many nice people at larger events, I prefer an … Continue reading

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Props to Values

What drives your business? Rosanna M. Fiske, APR, chair and chief executive officer of the Public Relations Society of America… Continue reading

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Meetings, Greetings, and Tweetings

Networking events serve to connect people, provide an opportunity for introductions, and act as an environment in which to speak about your business. And often they conclude… Continue reading

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Let’s Go!

You know that email you’re afraid to send? Or that critique you can’t seem to share? Or that errand you are avoiding? Stop it… Continue reading

Posted in Business, Hart-Boillot | 1 Comment

Campus Technology – Non-Traditional Learning Galore

I joined Account Director Perrin McCormick at the Campus Technology Conference this week for a meeting with an editor and a look at what’s new in educational technology. A vast number… Continue reading

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Pill-Box Redesign: Rethinking Medicine

One thing that the healthcare industry needs more of, in my opinion, is a little high design. Apparently Céline Forestier thought so too. Her new design, featured on Fast Co.’s blog is a new take on the pill box’s of … Continue reading

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