HB is an integrated marketing communication agency. We primarily work in technology, medical, renewable energy and education markets.

Our clients range from well-known brands, such as Harvard University and EMC, to organizations with reputations that extend only to niche audiences. They are all committed to making a big impression on their target audiences. Most of them have chosen to work with HB because:

• They were fed up with marketing programs that were designed by people who didn’t understand them or their goals;
• Their stories were neither memorable nor effective, and consistently overshadowed by lesser competitors who managed to create stronger impressions;
• They were dismayed by poor media coverage and weak results from their internal or external media relations agencies;
• They were confused by the proliferation of Web-based communication tools and the conflicting opinions they received about how to most effectively use them to build and add value to their communities;
• They were unsure of how to measure their marketing programs and adjust accordingly.

Agency

Our Promise

Integrated marketing and communications agency – what does that really mean?

It means having at your disposal: a staff of seasoned communications professionals with obsessive responsiveness; branding and messaging expertise; a deep understanding of story and how to make organizational stories relevant to marketing and communications campaigns; an international perspective to bring to your global marketplace; creative energy and flair; public relations savvy; the skills to uncover the heart of each marketing and communications challenge; the humility to understand that marketing should not be a faith-based initiative (i.e. measurement counts); and, most importantly, the commitment and integrity to always ask “Why?”

Our team works with you to understand the “what” and “why” behind every project, because you should never embark on public relations or marketing initiatives unless there are specific, attainable and measurable goals. We recognize that your success – not our rhetoric – makes us shine.

International Reach

Our team extends beyond the borders of the US with strategic partners in the UK and Sweden. In addition, agency personnel speak English, Spanish, Italian, French, Mandarin, Cantonese and Malay. Our clients come from the US, England, Sweden, Norway and Switzerland. Please feel free to ask for an introduction to our long-time partners in other geographies, or to benefit from their reach, capabilities and relationships through us.

UK: Napier, Indigo River
Sweden: Strangeways

Methodology and Processes

HB’s numerous processes – what we think of as a constantly expanding “tool box” – are built on a foundation called FlightPlan^SM Methodology.